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 Chase card game: JPMorgan’s ‘Liquid’ targets cash-poor users

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Join date : 2012-04-21

PostSubject: Chase card game: JPMorgan’s ‘Liquid’ targets cash-poor users    Wed May 09, 2012 11:35 am

JPMorgan Chase boss Jamie Dimon is keeping up with the Kardashians.

The nation’s biggest bank is getting into prepaid debit cards, which typically target cash-strapped folks who don’t have the bank accounts to fund Christian Louboutin shopping sprees.

That didn’t stop the nouveaux riches reality-TV clan from promoting the short-lived Kardashian Kard — or deter Dimon from wading into a market derided for nickel-and-diming less-fortunate consumers.

Dimon is aiming to roll out the new Chase Liquid card nationwide this summer after testing it at 200 branches, joining the ranks of B-list celebrities who debuted branded prepaid cards, including personal finance guru Suze Orman and hip-hop impresario Russell Simmons.

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