Subject: Chase card game: JPMorgan’s ‘Liquid’ targets cash-poor users Wed May 09, 2012 11:35 am
JPMorgan Chase boss Jamie Dimon is keeping up with the Kardashians.
The nation’s biggest bank is getting into prepaid debit cards, which typically target cash-strapped folks who don’t have the bank accounts to fund Christian Louboutin shopping sprees.
That didn’t stop the nouveaux riches reality-TV clan from promoting the short-lived Kardashian Kard — or deter Dimon from wading into a market derided for nickel-and-diming less-fortunate consumers.
Dimon is aiming to roll out the new Chase Liquid card nationwide this summer after testing it at 200 branches, joining the ranks of B-list celebrities who debuted branded prepaid cards, including personal finance guru Suze Orman and hip-hop impresario Russell Simmons.
