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Some reasons are obvious. A re-election bid is hardly as exciting as the historic anointment of the first black nominee, on his way to becoming the first black president. And Barack Obama is no longer a rising star: He's, well, an incumbent. Also different is the general tone of this year's campaign — not so full of lofty thoughts about hope and change, but focused on evoking doubts about Mitt Romney. Romney is trying to do the same with Obama. "This is a campaign based on raising questions about the other candidate," says Democratic consultant Chris Lehane. "It's a whole different narrative this time."