Subject: Tweaking the Zuck Fri Jun 08, 2012 10:05 am
Twitter is upwardly mobile. CEO Dick Costolo offered up a little fact that certainly wasn’t lost on a rival like Facebook — that his microblogging site makes money on mobile advertising. “It’s already been the case a couple weeks ago that mobile ad revenue in a day was greater than non-mobile,” Costolo said earlier this week. “Mobile revenue is already doing delightfully well.” Revenue from mobile is an increasingly important metric for tech firms small and large, as more people access social media sites and other online content through smartphones and tablets.