“Women are looking to have more fashion sense and make a fashion statement with their swimwear,” said Allison Davis, a fashion publicist with Alison Brod PR. “The beach has become a runway of high-fashion neoprene and spandex. People are looking for a suit that’s not necessarily for swimming but more for showing fashion sense while laying out.” The trend started last year on the runways of haute-couture designers like Versace and Jean Paul Gaultier and has finally trickled down to the almost-naked masses.
